Buzznation

Buzznation™

\ bez-nashen \ n : most intelligent form of marketing; capitalizes on the wane of traditional advertising and the wax of non-traditional marketing employing a three-pronged strategy of Branded Content, Internet, and Buzzmarketing.

From the very get-go of TV production, Buzznation™ makes waves…everything is about marketing.

We build an audience using the secrets of buzz, the power of the Internet, and the allure of branded content…before your TV show even airs.

Only for Fortune 500 brands looking for more effective ways to spend marketing $ beyond the 30 second spot.

We even wrote a book about our techniques which has been translated into 11 languages, required reading at Stanford and endorsed by the likes of Steve Forbes, The London School of Economics and the former CMO of Pepsi.


Buzznation Principals:

  • Mark Hughes
    Buzznation™ President & Principal
    He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...creating the buzz which led to the sale of the company just five months later to eBay for $300 million. Hughes' marketing background spans from big brands, running $40 million budgets at the likes of PepsiCo and Pep Boys, to start-ups like Half.com where marketing dollars are ever so precious. MBA from Columbia Business School, author Buzzmarketing (Penguin/Portfolio)


  • Jeff Greenfield
    Buzznation™ Executive Vice President & Principal
    Publisher of VNU’s Branded Entertainment Monthly, which is a joint effort with VNU Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week. Launched one of the most successful women’s pharmaceutical drugs with a combination of Internet content sites and branded entertainment placement for Celexa, owned by Forest Labs. Greenfield began his career building a 75 person multi million dollar physician’s practice featured in Chapter 5 of Buzzmarketing from Penguin/Portfolio.


  • Jamie Gold
    Buzznation™ President of Production & Principal
    Jamie Gold, President of Production at Buzznation™, is known in the industry for discovering, nurturing, and launching the careers of some of the most famous and respected names in Hollywood including James Gandolfini (The Sopranos), Jimmy Fallon (Sat.Night Live, Fever Pitch), Lucy Liu (Charlieā€™s Angels),Donnie Wahlberg, actresses Kristin Davis (Sex and The City), Felicity Huffman (Desperate Housewives). Clients behind the camera include writer/director Darren Aronofsky, Francis, Roman and Sofia Coppola producer Gary Marcus (The Big Bounce, The Virgin Suicides). Mr. Gold is also the 2006 World Series of Poker Champion.