\ bez-nashen \ n : most intelligent form of marketing; capitalizes on the wane of
traditional advertising and the wax of non-traditional marketing employing a three-pronged
strategy of Branded Content, Internet, and Buzzmarketing.
From the very get-go of TV production, Buzznation makes waves
We build an audience using the secrets of buzz, the power of the Internet, and the
allure of branded content
before your TV show even airs.
Only for Fortune 500 brands looking for more effective ways to spend marketing $ beyond
the 30 second spot.
We even wrote a book about our
techniques which has been translated into 11 languages, required reading at Stanford
and endorsed by the likes of Steve Forbes, The London School of Economics and the former
CMO of Pepsi.
- Mark Hughes
Buzznation President & Principal
He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to
Half.com, Oregon...creating the buzz which led to the sale of the company just five months
later to eBay for $300 million. Hughes' marketing background spans from big brands,
running $40 million budgets at the likes of PepsiCo and Pep Boys, to start-ups like
Half.com where marketing dollars are ever so precious. MBA from Columbia Business School,
author Buzzmarketing (Penguin/Portfolio)
- Jeff Greenfield
Buzznation Executive Vice President & Principal
Publisher of VNUs Branded Entertainment Monthly, which is a joint effort with VNU
Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week.
Launched one of the most successful womens pharmaceutical drugs with a combination
of Internet content sites and branded entertainment placement for Celexa, owned by Forest
Labs. Greenfield began his career building a 75 person multi million dollar
physicians practice featured in Chapter 5 of Buzzmarketing from Penguin/Portfolio.
- Jamie Gold
Buzznation President of Production & Principal
Jamie Gold, President of Production at Buzznation, is known in the industry for
discovering, nurturing, and launching the careers of some of the most famous and respected
names in Hollywood including James Gandolfini (The Sopranos), Jimmy Fallon (Sat.Night
Live, Fever Pitch), Lucy Liu (Charlieās Angels),Donnie Wahlberg, actresses
Kristin Davis (Sex and The City), Felicity Huffman (Desperate Housewives). Clients behind
the camera include writer/director Darren Aronofsky, Francis, Roman and Sofia Coppola
producer Gary Marcus (The Big Bounce, The Virgin Suicides). Mr. Gold is also the 2006
World Series of Poker Champion.