One part Tom Peters, one part Malcolm Gladwell, and one part Charles Kuralt, and youve got the picture of Mark Hughes writing style.
Hughes documents how he transformed an infant brand with buzz marketing, which led to a $300 million sale of that brand!
Not only does Hughes lay out the six secrets to buzz marketing, via "hands-on", "ass-on-the-line" experience -- he dissects inside stories of how iconic brands also broke out with buzz.
America spends more money of marketing every year ($235 billion) than the entire GDP of Mexico.
Big brands and small businesses alike are demanding better results and greater impact for their marketing dollars.
And theyre looking for solutions--from people who have both succeeded and had their butt on the line.
As VP of marketing at eBays Half.com, Mark Hughes didnt have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years.
His secret? Making the company a magnet for media attention and word of mouth, by any means necessary. Most notoriously, he convinced the town of Halfway, Oregon, to rename itself to Half.com, Oregon -- which Time magazine called "one of the greatest publicity coups" in history.
Now Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing -- which many people talk about, but few truly understand.
He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz-generators of our time: